Lizzie Newton
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Logan's Trading Company

Graphic design, marketing, social media and display updates for a 50 year old family owned garden and gift shop, Logan’s Trading Co. in Raleigh, NC

 
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LOGAN’S TRADING COMPANY

Graphic design, marketing, social media + display
updates for a 50 year old family owned garden and gift shop

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Graphic Design

I designed bold graphics with scaleability in mind. These graphics were used on Logan’s flyers, enlarged as posters and modified for social media.

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Social Media

Previously, social media photos for Logan’s used soft filters and lacked image continuity. I shifted to saturated photos alongside chatty copy to better engage followers

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Hand Lettered Signage

Drawing on the history of the store, I created a series of hand painted signs to reference Logan’s reputation of a local store with personal touches.

 
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Merchandising

Over 2 acres of sales floor meant plenty of opportunity for a customer to feel overwhelmed. By creating themed nooks - whether in the green goods or hard goods department - I aimed to help the customer better navigate the store.

Seasonal Merchandising