LOGAN’S TRADING COMPANY
Graphic design, marketing, social media + display
updates for a 50 year old family owned garden and gift shop
Graphic Design
I designed bold graphics with scaleability in mind. These graphics were used on Logan’s flyers, enlarged as posters and modified for social media.
Social Media
Previously, social media photos for Logan’s used soft filters and lacked image continuity. I shifted to saturated photos alongside chatty copy to better engage followers
Hand Lettered Signage
Drawing on the history of the store, I created a series of hand painted signs to reference Logan’s reputation of a local store with personal touches.
Merchandising
Over 2 acres of sales floor meant plenty of opportunity for a customer to feel overwhelmed. By creating themed nooks - whether in the green goods or hard goods department - I aimed to help the customer better navigate the store.
Seasonal Merchandising
