Elisabeth Newton Contemporary Pearls
Brand identity, marketing, copywriting, graphic design + creative content for a nationally
distributed pearl jewelry company from Raleigh, NC
Elisabeth Newton Contemporary Pearls was a modern take on a traditional classic. I continued this concept for the branding and business cards, pairing traditional typography with modern photography and typeface spacing.
I designed a wholesale catalog for B2B sales. Keeping the layout minimal and editing the photographs onto a dark, flattened background best showcased the pearls. All photography, art direction, layout, copy and designs are my own.
The informational postcard (4x7.5”) offered additional insight into Elisabeth Newton Contemporary Pearls while also complimenting the business card and overall company branding.
I customized a Shopify template with coding (HTML) and an integrated WordPress blog. I styled, directed and photographed all Elisabeth Newton Contemporary Pearl’s images. I optimized SEO and Google Analytics for the website.
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Blog Copy + Content
Running into problems with customers unable to differentiate between real and fake pearls online, I created a blog to help educate and inform people about pearls. The copy and tone was intentionally approachable, and combined pearl facts with interesting stories.
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Elisabeth Newton Contemporary Pearls attended over 18 trade, wholesale and museum shows. In addition to designing the layout and overall aesthetic of the booth, I constructed foldable tables, packable signage and various display elements. My booths won several Best Booth awards.