Atlantic Gardening Company
Social media marketing + merchandising
for a garden supply company
Under new ownership, Atlantic needed to alter its social presence to match its store updates. I combined a playful and humorous content voice with high resolution photos to appeal to both established and new clients. Followers and engagement tripled in 2 months.
While the social media needed to be modernized, the store was in need of elements that would soften the aesthetic. To add warmth, I designed modern pegboard end-caps to flank the industrial shelving on the sales floor, and integrated classic seasonal merchandising throughout.